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These three sets of rough sketches were presented to the client to secure the project. Some ideas were made to look retro or vintage with shapes and arrows, and others included flames, wings, and finally sports looking logos. I also worked up some ideas that were more iconic using bowling images mixed in with the letter C for Celebrity.

The client chose the direction of the large star, with smaller stars surrounding it, and Celebrity following an arc with Lanes underneath. I then created the logo as a vector file Adobe Illustrator as a base image, then brought the stars, type, and arc into Adobe Photoshop in high resolution. Once the layering effects were created, I presented color variations and variances on the star as gold embossed, and faceted. The final logo shown was created as a high resolution, large image in Photoshop so it could be used on multiple pieces including the visual identity business cards, letterhead, envelope , banners, posters, counter cards, table tents, print ads, coupon ads, and the website.

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